Challenge Accepted: Easy keeps you going

First time, yes, full challenge. Subsequent times? Thanks, I’ll just faceroll it on easy.
There are some people who are just not going to have fun with a game if it’s not a challenge. That’s a given, and it’s not a bad thing. It’s part of how games work, and it’s an important element to keep in mind. Games cannot be designed to be all easy, all of the time, or the developers would be saying that they didn’t want the money of a sizable chunk of audience members. And that would just be silly. We need to have challenges in games, things that are difficult to overcome, stuff that can’t be cleared in one or two quick moments of play.
But in the long run, it’s going to be the easy stuff that’s more beneficial for any game.
This sounds contradictory. After all, the people playing a game for the long haul, whether it’s single-player or multiplayer, are going to be the people with more practice. These are the people best suited to facing challenges, and more to the point these are the people who most likely want more challenge. How can easy content be more useful to a game on a whole than difficult things?
